PROFILE
As soon as an enormous favorite, the marque is now preventing to face out in an overcrowded market and amid clients’ choice for smaller, cheaper automobiles
17 April 2025 – 05:00
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In November 2023 Mazda Southern Africa was concentrating on a medium-term annual gross sales market of 5,000 for its automobiles in South Africa. Seventeen months on, MD Craig Roberts thinks the Japanese model could should decrease its rapid sights.
Having diminished dealership numbers from 53 to 33, he suggests a extra sensible goal is 3,300 gross sales — a median of 100 per supplier. It’s a doable quantity: based on motor trade affiliation Naamsa, 3,027 Mazdas have been offered right here in 2024 and 750 within the first three months of this 12 months…
