Hormbles Chormbles might sound like gibberish, however this new form of sweet bar truly “is smart.”
The model’s slogan, “Make Sweet Make Sense,” suggests a guilt-free different to a world stuffed with sugar. Every bar of chocolate incorporates 10g of protein, 0g sugar, and simply 100 energy.
The sweet is crafted with high-quality whey and milk protein, making it nutrient-rich with important amino acids, plus naturally occurring sweeteners, resembling steviol glycosides (Stevia), monk fruit extract and allulose — a far cry from the sugar-laden, nutritionally-void sweet we grew up with.
Hormbles Chormbles is “designed to style like sweet,” its makers say — as a result of it’s sweet
“Sweet by no means actually made sense to me,” mentioned Jared Smith, the model’s CEO and co-founder of RXBAR, in a press release.
“At RXBAR, we prioritized transparency and entire meals substances, but I nonetheless discovered myself reaching for no matter sweet or snack was round. I had a cognitive dissonance with diet. I understood its significance, however I nonetheless craved sweet.”
The model launched this week with 4 flavors: Salted Fudge, Traditional Milk, Cookies & Creme and Peanut Butter.
However the true star of the present isn’t the sugar-free dietary advantages — it’s the identify “Hormbles Chormbles.”
Social media customers can’t get sufficient of the bizarre-sounding identify, which some have identified would possibly find yourself being a branding success.
“Hormbles Chormbles sounds just like the Teletubbies making an attempt to curse you out,” Eater wrote in an article.
One individual shared that the outlandish identify “has utterly taken out my group chat. we’ll by no means be the identical.”
“What within the Dr Seuss is happening right here?” somebody requested on Instagram.
“I preserve studying it as ‘Horrible Chombles,’” one quipped.
“It’s a magical spell that conjures chocolate duh,” one other joked.
“Seems like one thing from Rick and Morty,” a consumer famous.
Should you’re pondering the identify Hormbles Chormbles, The Put up has reached out for solutions behind the inspiration.
Within the meantime, the About part on the web site merely says, “Hormbles Chormbles chormbled Chormbles so for as soon as in a Hormble all Hormbles might chormble. If Hormbles chormble Chormbles, Hormbles ought to share Chormbles for all Hormbles to chormble” — which ought to positively reply your questions.
